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November 14, 2005
By: TOM BRANNA
Raison Pure Dresses Dove Essential Nutrients ● Raison Pure International, New York, NY, designed the packaging for Unilever’s new Dove Essential Nutrients line of facial care products, featuring an elegant, modern and vibrant packaging to attract 25 to 30- year old women. Executives said the new silver Dove bird conveys efficacy and the curvy and smile arc on the package communicates simplicity, femininity and ease-of-use.
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